Raw Nutrition x CBUM - Itholate

RAW Nutrition x CBUM Itholate Protein is Chris Bumstead's personally formulated and flavored Whey Protein Isolate — named "Itholate" as a playful nod to Chris's lisp, and built to the exact standards of the six-time Mr. Olympia Classic Physique champion who designed it. Per scoop: 25g of 100% micro-filtered Whey Protein Isolate, 110 calories, 2g carbohydrates, 0g fat. No unnecessary fillers, no compromises on quality, and a flavor lineup developed by Chris personally — a dozen rotating gourmet flavors that consistently earn some of the highest taste ratings of any protein powder on the market. Informed Protein certified. 25 servings per container. Contains Milk. California Prop 65 Warning applies.†

Nutrition Facts — RAW Nutrition x CBUM Itholate Protein (Per 1 Scoop / 31g / 25 Servings)

• Calories: 110

• Protein: 25g (100% micro-filtered Whey Protein Isolate)

• Total Carbohydrates: 2g (1g sugar)

• Total Fat: 0g

• Sodium: 180mg

• Calcium: 127mg (10% DV)

• Potassium: 161mg (3% DV)

• Core Ingredients: Whey Protein Isolate, Natural and Artificial Flavors, Salt (Sodium Chloride), Gum Blend (Gum Acacia, Guar Gum, Xanthan Gum), Sucralose

• Some flavors include additional ingredients (e.g., Cinnamon Bark Powder in Cinnamon Crunch Cereal)

• Informed Protein certified — protein potency verified per serving

• 100% micro-filtered WPI — zero fillers, no additives beyond flavoring system

• 25 servings per container

• Mix 1 scoop in 8-12oz cold water or milk

• Contains: Milk (all flavors). Chocolate Peanut Butter contains Peanuts.

• Manufactured on shared equipment processing major allergens — confirm with staff for specific flavor allergen information

• California Prop 65 Warning applies.

Current Flavor Lineup

• Blueberry Muffin, Birthday Cake, Mint Chip Ice Cream, Strawberry Bumcake, Chocolate Peanut Butter, Cinnamon Crunch Cereal, Vanilla Oatmeal Cookie, Apple Pie, Frosted Frenchie Cookie, Froth-ted Hot Cocoa, Maple Waffle, Milk and Cookies

• Flavor availability rotates — ask Get Yok'd staff for current in-stock flavors

What "Itholate" Means — and Why the Name Matters

The name is the product's most memorable attribute and its most revealing one. "Itholate" is Chris Bumstead's pronunciation of "Isolate" — a reference to his lisp that Chris leaned into rather than around. The willingness to name a product after a personal quirk, attach his face and name to a formula he personally designed, and publicly commit to the flavor development tells you something about the product's character: this is not a celebrity sponsorship where a famous name is licensed to a manufacturer's standard formula. Chris Bumstead is an equity partner in RAW Nutrition. He designed the flavors because he is the one who has to drink them.†

The Formula — 25g Micro-Filtered WPI, Zero Compromise

Itholate Protein is 100% micro-filtered Whey Protein Isolate — the same sourcing and processing that defines the RAW Nutrition Grass-Fed Whey Isolate, applied to the CBUM personal line. Micro-filtration uses low-temperature ceramic membrane filtration to concentrate protein to 90%+ by weight while removing the majority of fat, lactose, and carbohydrate from the whey stream. The result is a protein that digests rapidly and cleanly — 25g of complete, high-biological-value protein per scoop at 110 calories, 2g carbs, and 0g fat. The fat-free, low-carb profile makes Itholate a universal daily protein: appropriate as a post-workout shake, a between-meal protein source, a recipe ingredient, or anything else requiring clean protein delivery without material macro impact.†

The formula is deliberately minimal beyond the protein and flavoring system — Whey Protein Isolate, Natural and Artificial Flavors, Salt, Gum Blend, Sucralose. No fillers, no proprietary blend complexity, no ingredients that don't serve a specific function. The salt provides trace electrolytes and enhances flavor perception. The Gum Blend (Gum Acacia, Guar Gum, Xanthan Gum) provides the smooth texture and suspension that prevents the protein from settling. Sucralose is the sweetener — well-tolerated, stable at mixing temperatures, and appropriate for a protein that gets mixed into hot beverages for Froth-ted Hot Cocoa applications.†

The Flavor Philosophy — Why Itholate Earned a Loyal Following

The Itholate flavor lineup is one of the most consistently praised in the protein powder category — not just "good for a protein powder" but genuinely delicious by candy and dessert standards. Chris personally developed the flavors because he was dissatisfied with what was available — protein powders that tasted like supplements approximating desserts rather than desserts that happened to have protein in them. The approach he took was to develop each flavor from the profile down: what should Cinnamon Crunch Cereal actually taste like, and how do we build that? The Cinnamon Crunch Cereal flavor famously includes actual cinnamon bark powder as a formula ingredient — not cinnamon flavoring, actual cinnamon — which produces an intensity and authenticity that flavoring extracts alone can't replicate.†

The current lineup spans twelve flavors covering the full range of dessert and sweet profiles: Blueberry Muffin, Birthday Cake, Mint Chip Ice Cream, Strawberry Bumcake, Chocolate Peanut Butter, Cinnamon Crunch Cereal, Vanilla Oatmeal Cookie, Apple Pie, Frosted Frenchie Cookie, Froth-ted Hot Cocoa, Maple Waffle, and Milk and Cookies. Seasonal and limited edition flavors rotate in periodically — Froth-ted Hot Cocoa and Maple Waffle have built cult followings and routinely sell out when restocked. Not all flavors are available at all times — ask Get Yok'd staff for the current in-stock selection.†

Itholate vs. RAW Grass-Fed Whey Isolate — What's Different

The protein source is essentially equivalent — both are 100% micro-filtered Whey Protein Isolate at 25g per scoop. The meaningful differences are flavor development, sweetener system, and certification. RAW Grass-Fed Whey Isolate is Informed Sport certified (every batch tested for 285+ WADA-prohibited substances) and sweetened exclusively with natural Stevia (Reb A and Reb M) — no artificial sweeteners. Itholate is Informed Protein certified (protein potency verified per serving) and sweetened with Sucralose. Itholate's flavor lineup is broader and more gourmet — twelve rotating flavors including seasonal limited editions. RAW Grass-Fed Whey Isolate has a smaller, more stable core flavor lineup. For tested athletes who need Informed Sport batch-level prohibited substance testing, RAW Grass-Fed Whey Isolate is the specification. For athletes who prioritize flavor variety and the CBUM personal line, Itholate is the choice.†

Frequently Asked Questions

1. What does "Itholate" mean?
   It's Chris Bumstead's pronunciation of "Isolate" — a reference to his lisp that he chose to embrace as the product name rather than work around. The name reflects Chris's personality and his personal connection to the product: this is his protein, named in his voice, formulated to his standards.†

2. Is Itholate Informed Sport certified like the RAW Grass-Fed Whey Isolate?
   Itholate is Informed Protein certified, which verifies protein potency per serving — ensuring the stated 25g of protein is accurately labeled. It is not Informed Sport certified (which provides batch-level testing for 285+ WADA-prohibited substances). Tested athletes who require Informed Sport batch certification should choose RAW Nutrition Grass-Fed Whey Isolate for that specific assurance.†

3. Which Itholate flavor is the best?
   This is an unusually contested question among Itholate users because the quality level across the lineup is consistently high. Cinnamon Crunch Cereal is consistently cited as the standout that turned skeptics into believers — the actual cinnamon bark powder in the formula produces an intensity and authenticity no other cereal protein flavor matches. Froth-ted Hot Cocoa and Maple Waffle are the most requested limited edition restocks. Birthday Cake and Mint Chip Ice Cream are the top performers among the everyday flavors. Ask Get Yok'd staff which flavors are currently in stock and what they'd personally recommend.†

4. Can Itholate be mixed with milk or used in recipes?
   Yes — Itholate mixes well in water, milk, and non-dairy alternatives. The Froth-ted Hot Cocoa flavor was specifically developed for mixing with warm water or milk for a hot protein drink — the sucralose sweetener system is stable at beverage temperatures where stevia-sweetened proteins can develop an intensified bitter aftertaste. Itholate also works well in pancakes, oatmeal, smoothie bowls, and protein mug cakes.†

How to Use RAW Nutrition x CBUM Itholate Protein

Mix 1 scoop (31g) in 8-12oz of cold water or your preferred beverage. Adjust liquid volume to your preferred consistency — less liquid for a thicker, more concentrated shake, more liquid for a lighter consistency. For hot beverage applications (Froth-ted Hot Cocoa): mix with warm water or warm milk — sucralose is heat-stable and appropriate for hot beverages. Use post-workout, between meals, or at any time to support daily protein targets. Can be incorporated into pancake batter, oatmeal, protein bowls, and baked recipes. Not for persons under 18 without physician guidance. Not for pregnant or nursing women without physician clearance. Contains Milk. Chocolate Peanut Butter flavor contains Peanuts. Consult a physician before use if you have kidney disease or any pre-existing medical condition. California Prop 65 Warning applies.†

Why Buy at Get Yok'd

• Real-time inventory across all five Southern California stores

• Available in Burbank, Glendale, Glendale Galleria, Pasadena, and North Hollywood

• Authorized RAW Nutrition retailer — carrying Itholate in current available flavors alongside the full RAW and CBUM lineup

• Staff who can walk you through the current Itholate flavor lineup and help you find your favorite — including seasonal and limited edition restocks

• One of the best loyalty programs in the supplement industry — earn rewards on every purchase

Who Should Exercise Caution with Itholate

• Individuals with milk protein allergy should not use — 100% Whey Protein Isolate is dairy-derived

• Chocolate Peanut Butter flavor contains Peanuts — not for individuals with peanut allergy

• Individuals with lactose intolerance: WPI is very low in lactose and typically well-tolerated; severe intolerance warrants caution

• Not for pregnant or nursing women without physician clearance

• Individuals with kidney disease should consult a physician

• Manufactured on shared equipment processing major allergens — confirm specific flavor allergen information with Get Yok'd staff

• Consult a physician before use if taking prescription medications or having a medical condition

• California Prop 65 Warning applies.

• Keep out of reach of children.

†These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.